After years in the classroom and the gym, and a lifetime of advocating for her two sons with special needs, Chrissy Gust felt a nudge to take a leap of faith. That leap led her to launch Special Strong Mesa—and to create something deeply personal, powerful, and purpose-driven.
Tell me a bit about yourself – what does your background look like?
I’m a wife, a mom to three boys, a teacher, and a coach. I’ve spent most of my adult life in education and athletics—I have degrees in early childhood and elementary education, and I was a 6th-grade teacher for nearly 10 years. I also ran a daycare franchise, where I learned everything about managing a business from the inside out. Coaching volleyball has been a huge part of my life too—I’ve worked with athletes from youth to college level. That mix of teaching, leading, and mentoring has shaped who I am and how I show up for others.
How did you end up here? Why did you pick Special Strong?
My husband and I had been looking for something to invest in. We almost opened a Chick-fil-A, and when that didn’t work out, I started praying for something that aligned with our values—something that would really serve our community. Then I saw a Facebook ad for Special Strong. It felt like God saying, “Here it is.” I checked out the site, saw scripture right there on the homepage, and I was all in. Everything about it aligned with my family’s mission, my passions, and my calling.
Were there any concerns that you had going into this process?
Definitely. I don’t have a business degree, and I’m juggling a lot—I coach women’s volleyball at a college, which takes up a ton of time in the fall. I was worried about how I’d balance it all. We had a couple of delays on the financing side– but it all worked out in the end. We’re stepping out in faith and trusting God will provide what’s still needed.
From start to finish, what was the process like of becoming a franchisee?
It was super organized. I never felt lost or confused. The franchise model is really well laid out. The only bumps were on the financing side, but that had nothing to do with the Special Strong team. They’ve been awesome. I felt supported and informed the whole way through.
During the process, what did you learn from talking with other franchisees?
I spoke with Fran out in West Valley—he’s also in Arizona—and he was amazing. He shared his story, gave me great advice, and even started sending me leads before I’d officially launched. That showed me how strong the community is. Everyone’s so supportive and ready to see this grow.
What would you tell someone else who is considering becoming a franchisee?
Make sure your finances are locked in or that you’re truly ready to use your own funds. And trust the process—it’s been really smooth overall. If you feel called to do it, lean in. God’s got the details.
What were some of the most attractive components of the business model?
I love that it’s not a brick-and-mortar gym. That opens up access and makes it more inclusive. I also really appreciate that the model is moving toward owner/operators focusing more on growing the business than doing all the training themselves. That’s where I shine—on the admin and community side. And the marketing support? Amazing. I know our community is going to love this.
What made you overcome your fears and say YES to Special Strong?
A lot of prayer. It’s definitely been a leap of faith. But every piece of my life pointed to this. I have the background, the relationships, and the passion. Once I saw that alignment—and felt peace about it—it became a matter of trusting God to take care of the rest.
What did you think about the start-up costs and fees with Special Strong?
They’re totally reasonable. Compared to other franchises—especially brick-and-mortar options—it’s a great value. We’re happy with the investment. I just wanted to be sure there weren’t any hidden costs, and the team has been really clear about what to.
