Tell us a bit about your background and what led you to Special Strong.
With over 20 years of experience in the hospitality industry, I’ve always been passionate about serving others. My first bout with hospitality was being part of the opening team of a hotel in Allen, TX in 2001. I later owned a restaurant in Allen, TX, for 10 years and after selling I eventually returned to hotel management. Throughout my career, I’ve made it a priority to create environments where everyone—from maintenance to front desk staff—feels seen, heard, and valued. That commitment to inclusion and connection is something I’ve carried with me from the very beginning.
My journey to Special Strong began through a personal connection—my daughter’s in-laws work in home health care for adults with special needs, and that’s how I first heard about Daniel Stein. Then one Sunday at church, I saw a video sharing Daniel’s story, and it stuck with me. Later, after moving to Waco, I came across a Facebook ad announcing that Special Strong was franchising. I immediately called my daughter and said, “Guess what, Daniel is franchising now!” I felt a strong sense of purpose in that moment and knew I had to see if I could be part of this mission.
What made you feel certain that this was the right path?
At first, I thought I was supposed to open Special Strong in Austin, one of my favorite cities. But something in me kept hesitating. I prayed for clarity. That same day, I looked up a local coffee shop and ended up at Bitty & Beau’s without knowing what it was. When I walked in, I realized it was staffed by individuals with disabilities. There were signs on the wall and their apparel that said things like, “Radically inclusive”, “Where diversity isn’t just appreciated it’s celebrated”, and “A civil rights movement disguised as a coffee shop.” I knew then that God was speaking. I knew I was exactly where I was supposed to be. He had indeed called me to Waco, TX!
And when we looked at the data, we discovered that the need in Waco was twice as high as in Austin. That was the confirmation I needed.
What excites you most about serving your local community through Special Strong?
The opportunity to give people with special needs a voice. I want them to feel loved and included. I want them to walk into a session and know that someone believes in them. I can’t wait to participate in a Special Olympics event and see where God leads me. Why not create a space where everyone feels like they belong? That’s what excites me the most.
What personal values guide the way you run your franchise?
Faith, humility, empathy, and love for others. I lead by listening. My goal is to make sure every athlete, parent, or caregiver feels safe and supported. Servant leadership isn’t just a concept to me. It’s how I’ve lived my life, and it’s the foundation of how I’ll lead this franchise.
Do you have a personal connection to the special needs community?
My connection comes from my heart. I want to serve the people who are often overlooked and give them a space where they can thrive.
Were there any concerns that you had going into this process?
None. When God speaks, you listen. I felt fully at peace through the process. And the team at Special Strong was incredibly supportive. The communication, the structure, the care they put into every step—it all confirmed that this was the right decision.
From start to finish, what was the process like of becoming a franchisee?
It was seamless. My first contact was Craig. Every step of the process was clearly laid out. I felt cared for and heard the entire time. I even sent Daniel photos of the coffee shop where I had my moment of clarity. He responded with so much encouragement.
During the process, what did you learn from talking with other franchisees?
I learned that this work changes lives. I heard stories of transformation—of athletes doing things they hadn’t done in years or for the first time ever. Everyone was honest about the hard work, but they also spoke about how rewarding it is. That transparency meant a lot to me.
What were some of the most attractive components of the business model?
The support. 100 percent. Special Strong gives you tools, resources, and real leadership. You’re never alone in the process. They’ve created a model that works and a community that lifts each other up.
What made you overcome your fears and say yes to Special Strong?
Prayer and obedience. I trusted God’s timing. When Daniel told me they started franchising in 2020, I asked why I was just hearing about it in 2024. He said, “It wasn’t your time to know yet.” That answered everything for me.
What unique strengths do you bring to this work?
Empathy. I know how to make people feel welcome. I know how to build community. My hospitality background taught me to see and honor every individual. Whether it’s an athlete or a parent, I want everyone to walk away feeling uplifted.
What would you tell someone who is considering becoming a Special Strong franchisee?
If you feel a tug in your heart, don’t ignore it. You don’t need to have it all figured out. You just need to be willing to serve. The rest will come. The Special Strong team is there for you. And if your purpose is to uplift others, you’ll find your place here.
