FOR IMMEDIATE RELEASE
McKinney, Texas – January 1st, 2025 – Special Strong, the industry leader in adaptive fitness training and franchising for individuals with special needs, proudly announces its latest funding round, targeting $1 million to fuel its continued growth and further its mission of providing inclusive fitness opportunities. This announcement comes on the heels of unprecedented success, including a significant jump in valuation from $2.1 million in 2023 to $9.25 million in December 2024.
“This remarkable growth is a testament to our unwavering commitment to our core values and our mission to create opportunities for the adaptive needs community to live more abundant lives,” said Daniel Stein, Founder and CEO of Special Strong. “Our focus on building a strong foundation of leadership, paired with innovative marketing and franchise strategies, has driven this success and positioned us as a transformative force in the fitness industry.”
Special Strong’s latest funding initiative will be executed in two phases: an initial offering exclusively for its internal network beginning January 6, 2025, followed by a broader offering on EquityNet, a leading crowdfunding platform. Funds raised will be strategically invested to expand franchise development efforts, with a goal to achieve three new franchise sales per month by 2026, enhance franchise unit economics through targeted marketing and coaching support, building on a 64% increase in unit-level sales achieved in 2024, and scale national branding campaigns to amplify visibility within the $97.9 billion global adaptive fitness market.
Dwayne Stoltzfus, an investor and active board member, emphasized the unique opportunity Special Strong offers: “The adaptive fitness industry represents a true blue ocean opportunity—high demand with very limited competition. With Daniel’s visionary leadership and the strong foundation Special Strong has built, we’re well-positioned to redefine fitness for the adaptive needs community.”
The adaptive fitness pioneer has made significant strides in 2024, including a 90% increase in corporate revenue and 64% growth in unit growth for franchises. With over 5 million organic monthly impressions (the majority being within the special needs community) across its digital platforms, Special Strong is a trailblazer in reaching underserved populations.
Potential investors are invited to learn more about this opportunity by visiting www.specialstrong.com/invest
About Special Strong: Founded in 2016, Special Strong provides adaptive fitness training and franchising for individuals with mental, physical, and cognitive challenges. The company’s mission is to create abundant life opportunities for the adaptive needs community through inclusive and innovative fitness solutions.
