FOR IMMEDIATE RELEASE
NORTH ATLANTA, GA — Special Strong, a leading Adaptive Fitness franchise dedicated to serving individuals with mental, physical, and cognitive challenges, today announced the launch of three new territories across the North Atlanta metro under franchise owner Laura Henderson.
Henderson is a Board Certified Behavior Analyst with extensive experience supporting individuals with intellectual, developmental, and behavioral needs. Throughout her career, she has worked closely with individuals and families to help build greater independence, confidence, and quality of life through individualized, evidence-based support.
“I believe every individual deserves the opportunity to live a full and meaningful life. I knew there had to be a better way to support people beyond traditional therapy settings.”
— Laura Henderson, MA, BCBA, Franchise Owner, Special Strong North Atlanta
Henderson chose Special Strong because it offered something most business opportunities could not: a direct connection between her professional experience and the impact she wants to make in the community. Special Strong allows her to extend her clinical work beyond traditional therapy settings by creating opportunities for people of all abilities to improve their health, strength, confidence, and overall quality of life.
Filling a Gap After Graduation
Throughout her years as a BCBA, Henderson has seen individuals and their families struggle to maintain meaningful connections within their communities, particularly after they graduate from school — often lacking both opportunities for fitness and wellness and consistent social connection. That gap ultimately led her to Special Strong, where she can help create more opportunities for individuals to build independence, confidence, wellness, and stronger connections within their communities.
“What made Special Strong stand out was the combination of purpose and business ownership,” Henderson said. “It is an opportunity to build a strong local business while staying closely connected to a population I already understand, care deeply about, and have dedicated my career to serving.”
Special Strong North Atlanta serves the North Forsyth, Suwanee, North Fulton, Johns Creek, East Cobb, Roswell, and Sandy Springs communities.
About Special Strong
Founded in 2016, Special Strong provides adaptive fitness training for children, adolescents, and adults with mental, physical, and cognitive challenges. Through its rapidly growing franchise model, Special Strong empowers communities to offer inclusive fitness programs that improve health, build confidence, and promote independence. With a foundation built on faith and service, Special Strong continues to expand nationwide, making a lasting impact one life at a time.
