Core Values

Most companies display their core values on their website or on a wall only so they can say they have core values. At Special Strong, our core values are at the heart of what we do. We’ve created what we call a “Core Values Speech” to help you understand more about our Core Values.


Stewardship starts with understanding that God is the owner and we are the managers (stewards) over what He has entrusted to us. With this in mind, we don’t treat this company like we own it, because we believe God owns it and He has put all of us in charge of managing it well in different ways.  When you are handling something that doesn’t belong to you, you typically handle it with more care.

A great example of this is the way we handle our clients and team.  We certainly don’t “own” them – we are simply managers over the relationship we have with them. The actions we take on a daily basis with our clients and team will either demonstrate good stewardship (showing care) or bad stewardship (not showing care). Stewardship also refers to the way you handle finances. Good financial stewardship is having a strong understanding of financial key performance indicators and making data-driven decisions that result in multiplication. Without the proper stewardship of finances, you will not be blessed and you cannot be a blessing to others.

Action Statement: We are faithful managers of everything God has entrusted to us.

Biblical Principle: “Whoever can be trusted with very little can also be trusted with much” (Luke 16:10).


When we are transparent with one another, we build trust and cohesiveness with our clients and as a team.  Transparency does not mean that we disclose every detail of our lives to one another, but it does mean that we demonstrate openness and honesty in our relationships.

For example, as the founder and CEO of this company, I’ve battled depression for most of my life.  If I wake up feeling depressed, I don’t need to dump all my emotions on my team and tell them all my depressing thoughts.  Instead, I can display a healthy level of transparency with my team by telling them I’m feeling depressed and asking them for their support.  We can also be transparent with our clients.  There have been times where clients are not making adequate progress in our program.  When that happens, we should exercise transparency by letting the parents know exactly what’s going on.

Action Statement: We are authentic and real with people.

Biblical Principle: “And you will know the truth, and the truth will set you free” (John 8:32).

Relationship Focused

Most companies are primarily profit focused and secondarily relationship focused.  We, on the other hand, put people first.

That does not mean that we don’t want to make a profit, but it does mean that we see people for more than a dollar sign – we value them over their pocketbooks.

At one point, we had a trainer that was working with a young man named Jackson.  After a year of training, Jackson’s parents decided to put in their 30-day notice of cancellation for financial reasons.  The trainer had built such a great bond with Jackson and didn’t want to lose the relationship, so he offered to train Jackson for free.  Jackson’s parents were so impressed that they decided to continue training and pay for the services, even though they could have had it for free.  That’s a great example of staying true to your “why,” which is the fuel behind being relationship focused.  As soon as you forget your “why,” you’ll start seeing people as dollar signs instead of real people with real needs.

Action Statement: We focus on our “why” which calibrates our hearts to be focused on people over profits.

Biblical Principle: “But seek first the kingdom of God and His righteousness, and all these things shall be added to you” (Matthew 6:33).


We take 100% ownership over our responsibilities. When it comes to taking ownership over responsibilities, you are either have a victor mindset or a victim mindset.

A victor takes 100% ownership for their responsibilities. A victim expects other people to own their responsibilities for them. A victor is proactive and focuses on solutions. A victim is reactive, makes excuses, and focuses on problems. A victor thrives on constructive correction. A victim complains and points fingers when corrected.

As an example, if you come into work 15 minutes late because there was a car accident and you got stuck in traffic…that’s not an excuse for being late. A victor would say, “Next time I’ll leave 15 minutes earlier in case something unexpected like this happens again.” A victim would say, “If there hadn’t been any traffic, I wouldn’t have been late!”

Action Statement: We take 100% responsibility for everything in our lives, regardless of what has happened or why.

Biblical Principle: "You have been faithful with a few things; I will put you in charge of many things" (Matthew 25:23).

No Judgement

We are not a Christian company who only works with Christians. Instead, we refer to ourselves as a faith-based company who puts God first and is run by biblical values and principles. This means that we work with and hire all types of people. Jesus had a reputation for spending time with people of other backgrounds, beliefs, experiences, styles, and ideas.  We choose to accept others where they are without judgment – physically, spiritually, and emotionally.

Many of our team members and franchisees that are a part of Special Strong are not Christians.  We do not judge them or think any less of them – we treat them the same we would any Christian team member, which is to love them and serve them like Jesus.

Action Statement: We seek to relate and understand another person’s walk of life.

Biblical Principle: “Do for others what you would like them to do for you. This is a summary of all that is taught in the law and the prophets” (Matthew 7:12).


It’s been said that the currency in heaven is generosity.  Most people immediately think of money when they hear the word generosity, but that’s only one component of generosity. There are three primary ways you can express generosity: through the giving of your time, treasures, and talents.

Spending an extra 10 minutes with a client when their session is over is being generous with your time.  Buying your client or their parents a gift for Christmas is being generous with your treasures.  Going above and beyond to teach a new Special Strong trainer how to be an adaptive trainer is being generous with your talents.

As a company, one of the ways we are generous is through our non-profit foundation, the Special Strong Champions Foundation. Through our non profit, we discount our standard prices and donate our time and talents to raise funds for special needs families who can’t afford our services.

Action Statement: We give more than we receive.

Biblical Principle: “Whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully” (2 Corinthians 9:6).