Special Strong Welcomes Gerry Henley as President

Special Strong prepares for ongoing growth by welcoming Gerry Henley as the company’s new president. Gerry, who has already been consulting with Special Strong to support unit-level success, brings decades of expertise to this role to support as the company plans for continued growth and expansion throughout the U.S. in the years ahead.

 “When I started franchising in 2020, I felt inspired by the Lord to make this my number one focus. Proverbs 27:23 says ‘Be sure you know the condition of your flocks, give careful attention to your herds,’” said Daniel Stein, CEO & Founder of Special Strong. “As we started to see record growth and I was being pulled in multiple directions, I asked myself how we could stay focused on our flock – our franchisees – and make sure they were thriving. For me, the answer was bringing on Gerry.”

Gerry is passionate about establishing and supporting franchisor leadership teams to achieve operational excellence through proven coaching and mentoring techniques. He is the founder of Launch to Growth, the only Business Operating System designed specifically for Franchise Systems to achieve scalable, profitable growth.  

With more than 30 years of experience as a strategic, results-driven business development and leadership executive and more than 15 years with franchise systems, Gerry leverages his expertise in leadership, operations, strategic planning, financial management, process improvement, and team building to help franchisors achieve scalable results through their franchisees’ unit-level success.

 “This has been our prayer together,” noted Gerry. “Once I got involved on a part-time basis, I knew I was hooked. In the franchising world, we say that you don’t find franchising – it finds you. God put me in this position with Special Strong. I have prayed about this a lot, it’s a big move and I think it’s all glory to God and following that calling.”

 Gerry had already been supporting existing Special Strong franchisees and as the company started seeing incredible growth, it became clear that in the role of President he could offer additional guidance. In this position, he’ll be able to further support unit-level performance to continue taking things to the next level.

 “I knew I couldn’t do it on my own. I knew I needed someone who could take that leadership role so I can do what I do best and he can drive the ship,” said Daniel.

“God has anointed Daniel to provide this service for this population,” said Gerry. “Daniel had the foresight to recognize that this added level of support can make so much difference at this stage to be sure we’re doing things correctly. My involvement frees him up to fill his true role and allows him to be the visionary that he is. I truly believe that this is a once-in-a-generation brand opportunity. The world needs Special Strong. Personally, I have two special needs children. I am all in to see where God takes us in serving this community of very special people to achieve abundant life through adaptive fitness!”

If you would like to learn more about owning a rewarding Special Strong franchise, we encourage you to reach out to us today for more information.