Special Strong is excited to announce that Dominique Main has joined the company as Vice President of Franchise Development. With nearly 20 years of experience in franchising, Dominique brings a wealth of knowledge to this role and will play a critical role in Special Strong’s continued growth.
Dominique entered the world of franchising while working at a women’s wellness center within a health club. A franchisee bought out the franchisor, moving Dominique into a management role for local locations before she eventually began overseeing the entire franchise system of over 30 locations as VP of Operations. She took a new role working with franchises of various sizes across industries, which launched her passion for franchise development. Over the last ten years, she has been involved in selling more than 200 franchises.
Keith Gerson, a well-respected franchising expert, introduced Dominque to Special Strong and there was an immediate connection.
“This is something that actually makes a difference in people’s everyday quality of life. It’s so meaningful and so needed,” said Dominique. “And from an economic standpoint, it’s incredibly viable. It’s a service that no one else is providing, which caught my attention. There’s so much potential for economic growth with it. I love to do things that my heart is in and this is totally one of them.”
In her role with Special Strong, Dominique will focus on bringing quality people into the organization to continue building a tribe that is passionate about making a difference in their communities while also having a lasting impact on their family’s independence.
“I get out of bed in the morning to help people create financial freedom,” said Dominique. “That’s my superpower – coaching aspiring entrepreneurs into business ownership. It’s something that I love: helping people create multiple streams of income, having the ability to go to their kid’s soccer games, and all of the other benefits that that provides.”
“When I think about Special Strong, I go back to a business concept called the Hedgehog Concept, which asks ‘What can you be the best in the world at?’ The answer for us is adaptive fitness,” noted Daniel Stein, CEO & Founder of Special Strong. “In order for us to be the best in the world at adaptive fitness, we need to have the best people. With Dominique, there’s a core value alignment, but we also know she’s the best of the best. We’re a fast-paced culture. Entrepreneurs are risk-takers. One of the fun things that stood out about Dominique is that she drives a Ducati Monster – one of the fastest bikes out there. She’s here to do business. She’s moving at our pace. Her bike was added proof of that and another sign that this was a great partnership.”
Daniel emphasized that Dominique is well-positioned to steward the brand toward future growth, leveraging her expertise to support Special Strong in awarding franchises to the right people for the right reasons. Special Strong stands out as the first of its kind, and with growing interest in its business model, the company remains committed to partnering with the right people as it continues to grow. Dominique’s expertise will allow her to be in tandem with the leadership team about whether future opportunities are a match.
“I really trust the hand of God and that God brings you the right people,” said Dominique. “I spend a lot of time praying for my business throughout the day and I want to do things that have eternal significance. It’s all connected, and I do think this is a match made in heaven. I follow that intuition.”
