Special Strong Partners with Planet Fitness Houston to Expand Opportunities to Serve Adaptive Fitness Clients

Planet Fitness Franchisee Houston Fitness Partners, LLC Joins Special Strong in Providing Adaptive & Inclusive Fitness For All

The leading fitness brand is opening its doors across Houston for Special Strong’s certified personal trainers to hold adaptive fitness training sessions

Houston, Texas (September 9, 2022) –Houston Fitness Partners, LLC, a Planet Fitness franchisee operating 30+ locations in the Houston metro area, announces today its partnership with Special Strong, one of the only fitness centers in the country for individuals with mental, physical, and cognitive challenges. Special Strong will work together with Planet Fitness locations in the Houston area to offer one-on-one, individualized fitness training for young adults to seniors.

Headquartered in McKinney, TX, Special Strong provides people with mental, physical and cognitive challenges—including those with conditions like autism, cerebral palsy, down syndrome, Parkinson’s disease, multiple sclerosis, and muscular dystrophy—with a science-backed, fresh and exciting approach to fitness. Special Strong’s Certified Personal Trainers (CPT) work with clients to provide customized health and fitness services and set goals to overcome personal challenges and live healthier, happier and higher functioning lives. Today, Special Strong has helped over 1,500 people thrive through its adaptive fitness program.

Special Strong trainers now have access to Planet Fitness locations in Houston and are able to bring their clients in for training sessions. In the safest, most encouraging, and judgement-free setting possible, Special Strong certified trainers offer complete emotional support while demonstrating modified workouts for individuals. Known for its non-intimidating and welcoming environment, Planet Fitness believes that exercise is truly for everyone and the brand’s Judgement Free Zone® exists to provide everyone with a high-quality gym experience.

“With Planet Fitness’s commitment to inclusivity aligning with our mission and core values, we’re excited to see what good we can do here in Houston,” said Daniel Stein, Founder and CEO of Special Strong. “Planet Fitness is a great environment for our trainers to bring clients into to work on their mind and bodies.”

Just last year, Planet Fitness pledged to enhance the amount and variety of accessible, inclusive gym equipment in their clubs that conform with ASTM standards and has worked to phase-in this equipment in clubs nationwide as it’s available.

“Planet Fitness is thrilled to play a part in Special Strong’s mission for inclusive fitness and accessible exercise,” said Abby Belaire, Manager of Marketing and Communications for Houston Fitness Partners, LLC. “This partnership is important to us because we know how essential a healthy, established exercise routine is for people’s physical and mental strength, rehabilitation, and overall well-being – and we believe Special Strong works to service each of these aspects through their program.”

About Planet Fitness  
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2022, Planet Fitness had 16.5 million members and 2,324 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

If you would like to learn more about owning a rewarding Special Strong franchise, we encourage you to reach out to us today for more information.