Special Strong is excited to announce that it has partnered with Ethno Holdings to launch Adaptive Fitness, a new marketing and growth system designed to redefine the future of adaptive fitness. Through a six figure investment investment from Ethno Holdings, Special Strong franchisees will now have access to proprietary technology and digital marketing tools that will allow them to tap into the market of millions of individuals who are seeking information online about cognitive, mental, and physical adaptive services.
“A lot of the time, you’ll see companies building the plane as they’re flying it. Special Strong has built a phenomenal engine and it’s not falling apart as it continues to scale,” said Dwayne Stoltzfus, CEO of Ethno Holding. “The supply and demand is huge in this space. In fact, we’ve never seen anything that has this much demand and this little supply, so there’s an opportunity to have a significant impact on people’s lives who don’t currently have a lot of options.”
This investment in growth is based on extensive research into how to best reach audiences who can most benefit from these services. Nearly half of U.S. adults say they have experienced high levels of psychological distress at some point during the pandemic. To date, Special Strong has focused on supporting individuals with cognitive and physical disabilities. These new tools offer the opportunity to broaden that support and better meet the needs of individuals facing mental health challenges as well.
“We’re seeing 10 million monthly searches, just in the U.S., for people seeking relevant information, and there are so few resources addressing this need,” said Dwayne. “It’s very exciting to be a part of helping them find a solution.”
With a focus on digital marketing, Special Strong franchisees will now benefit from increased visibility in front of qualified local leads, specialized social media training, and a new software and virtual training system that will offer the opportunity to train clients virtually outside of their territory. Future plans involve the creation of an app that will be available for free to anyone who has an adaptive challenge, with the option to be connected to a trainer for additional support.
Over the past 15 years, Ethno Holdings has successfully aided multiple companies in the transition from startup to global scale, with two of its companies hitting Inc’s list of fastest-growing private companies in the United States.
“We’ve had a lot of investors approach us over the years and we’ve turned all of them down,” said Daniel Stein, CEO & Founder of Special Strong. “This was different. It’s a perfect alignment of core values. Everything we do, Dwayne believes in wholeheartedly, and I love that this is a family endeavor for him. We have the opportunity to work with this group of really intelligent people who believe in the brand, can take us to the next level, and help franchisees lead a more abundant life.”
If you would like to learn more about owning a rewarding Special Strong franchise, we encourage you to reach out to us today for more information.