FOR IMMEDIATE RELEASE
October 6, 2025
Special Strong Celebrates Historic Franchise Renewal with First Franchise Owner, Mike Lutey
Allen, TX — Special Strong, the nation’s leading adaptive fitness franchise for individuals with mental, physical, and cognitive challenges, proudly announces that its very first franchise owner, Mike Lutey, has renewed his franchise agreement for another 10 years — doubling the length of his original term.
Mike joined Special Strong in the company’s early days, when its systems were still developing and its national footprint was just beginning to take shape. His decision to continue for a full decade demonstrates exceptional confidence in the brand’s mission, leadership, and long-term success.
Over the years, Mike has earned multiple awards for his outstanding community involvement and lasting impact. He is widely recognized as the go-to mentor within the Special Strong franchise system — admired for both his business success and his generosity in helping other owners grow. His leadership and willingness to pour into others have made him a cornerstone of the Special Strong family.
“This is the best validation I could ever receive,” said Daniel Stein, Founder and CEO of Special Strong. “If Mike wanted out, he had a legal out. Instead, he renewed for twice the length of his original term. That tells me he’s thriving and living an abundant life. I’ve always believed that I’m only as successful as my franchisees are successful, and there is no greater compliment than to see leaders like Mike flourishing.”
Reflecting on his journey, Mike shared:
“I decided to renew because there is still more work to be done! Although owning a franchise can be difficult at times, being part of the community and improving people’s health has been an incredible blessing. We’re still a young company with tremendous potential. It’s an exciting time to be an owner and innovator in the adaptive fitness field.”
Mike currently operates several Special Strong locations and continues to play a vital role in the company’s growth and impact across communities nationwide.
