FOR IMMEDIATE RELEASE
SCOTTSDALE, AZ — Special Strong, a leading Adaptive Fitness franchise dedicated to serving individuals with mental, physical, and cognitive challenges, announced the launch of three new territories across the greater Phoenix area under franchise owner Kelly Liszak: Special Strong Northeast Valley, Special Strong Central Phoenix, and Special Strong Tempe and South Scottsdale.
Liszak’s career began as an Occupational Therapist in skilled nursing, where she worked with individuals to regain and maintain as much independence as possible, and trained large groups of therapists, nursing teams, and support staff on strategies that improve quality of life. Over the years, she has worked with children, adults, and older adults, giving her a broad understanding of the physical, functional, cognitive, and developmental needs people bring with them.
“My goal is to create an encouraging and inclusive environment where everyone has the opportunity to become stronger, more confident, and more independent.”
— Kelly Liszak, Franchise Owner, Special Strong Northeast Valley, Central Phoenix, and Tempe-South Scottsdale
Liszak’s own passion for fitness eventually led her to become certified to teach group fitness classes and later to become a personal trainer. Pairing a clinical background with real experience on the gym floor gave her a unique perspective on how movement, strength, confidence, and independence work together — and on how often a traditional gym misses that entirely.
“I knew that joining the Special Strong family would be more than just a business option — it would be an opportunity to live and fulfill a passion,” Liszak said. Her confidence was solidified during a visit to Special Strong’s corporate office, where she observed athlete training sessions and interacted with families firsthand.
While working with individuals with adaptive needs, Liszak repeatedly heard feedback that families had never seen results like it before, and that clients enjoyed the sessions in ways they hadn’t experienced elsewhere — a response that inspired her to bring this supportive, personalized training to more people throughout the greater Phoenix area.
About Special Strong
Founded in 2016, Special Strong provides adaptive fitness training for children, adolescents, and adults with mental, physical, and cognitive challenges. Through its rapidly growing franchise model, Special Strong empowers communities to offer inclusive fitness programs that improve health, build confidence, and promote independence. With a foundation built on faith and service, Special Strong continues to expand nationwide, making a lasting impact one life at a time.
