How It Works

At Special Strong, we look for our prospective franchisees to have $150,000+ net worth and liquid capital of at least $25,000. Typical financing often comes through non-traditional lending institutions, local lenders, and possibly even family or friends as investors.

Home-Based Franchise Model

Our home-based franchise model requires a lower investment due to not having to buy a location or gym equipment. Estimated start-up costs for U.S. locations range from $51,000 – $60,700* and include but are not limited to the franchise fee, grand opening, and working capital.

  • Train clients at affiliate gym locations or in-home
  • Low fees and overhead costs
  • Own multiple territories
  • Recurring subscription revenue model
  • No real estate purchases required
  • Limited competition
Franchise Fee
(One Territory)

$28,000 – $30,000

Start-Up Costs & Grand Opening

$9,000 – $15,700

Operating Capital for First 90 Days

$12,000 – $15,000

Brick-and-Mortar Franchise Model

Our brick-and-mortar franchise model estimated start-up costs for U.S. locations will be determined after we build our first brick-and-mortar. Start-up costs will include but are not limited to the franchise fee, equipment, location build-out, furnishings, and working capital. Our brick-and-mortar franchise model is a 3,000-4,000 square foot adaptive and inclusive fitness facility whose key elements will include the following:

  • Sensory room
  • Adaptive equipment
  • Recovery lounge for parents and caregivers
  • ADA accessible restrooms
  • Functional training area

Franchises for our brick-and-mortar model are currently not available. We are planning to open our first brick and mortar in 2023 in Texas.

corporate vision award
fran-tastic 500
Entrepreneur Franchise 500
Special Strong Franchise Franchise Connect Bande 2022
Special Strong Franchise Adaptive Fitness Corporate Vision Award

Royalty Structure

The royalty structure was developed to encourage the individual franchises to be successful. With a de-escalating royalty structure, the more yearly revenue (annualized monthly), the less royalties are paid. The minimum monthly royalty is $250/month. Current royalty percentages are as follows:

  • 8.0% – Up to $10,000
  • 7.5% – $10,001-$15,0000
  • 7.0% – $15,001+


  • We do not derive any revenue from franchisee purchases or leases.
  • The prices we get from our vendors are the same prices our franchisees pay. We don't mark up costs or participate in vendor rebates.
  • Once your business opens, royalty fees are waived for the first three months of operation.
  • Once you obtain the revenue threshold amount for a lower royalty fee tier, your royalty fee rate will not increase above that rate for the remainder of the applicable calendar year.

Steps to Success

At Special Strong, we created a 7-step process to help educate potential franchisees on their journey. Our goal is not to “sell” you a franchise, rather we want to educate you into making an informed decision. The entire 7-step process typically takes 6-12 weeks.

STEP 1 Initial Consultation / Intro to Business Model & Key Differentiators

  • Get to know each other
  • Review the Special Strong business model
  • Learn how you can impact your special needs community
  • Understand the financial commitment

STEP 2 Training, Systems, & Support

  • Hear more about Special Strong University
  • Learn about the systems
  • Discover the support we offer

STEP 3 FDD Review

  • Get educated about franchise disclosure documents (FDD)
  • Go over the Special Strong franchise disclosure document (FDD)
  • Answer questions

STEP 4 Territory Mapping

  • See available territories in your area
  • Understand market demographics

STEP 5 Discovery Day

  • Meet the Special Strong founders
  • Shadow and work with Special Strong adaptive clients

STEP 6 Awarding of Franchise

  • Steps 1-5 will determine your eligibility. If successful, we will award you a franchise and begin preparing the franchise documents for signature.
  • We will answer any last-minute questions

STEP 7 Onboarding

  • Congratulations! You are an official Special Strong owner
  • Begin Preliminary training
  • Attend Special Strong University
  • Host Grand Opening and Launch

Make a Difference With a Special Strong Franchise